Privacy Policy

Modified on Thu, 28 Mar 2024 at 05:00 PM

Effective Date: 28 September 2023

Version: 5.0

KKday is committed to protecting privacy and security of your personal information. This Privacy Policy (hereinafter referred to as this "Policy") illustrates how we collect, process, use and protect personal information.

Please note that:

"KKday" or "us" referred to in this Policy shall be subject to Article 1.2 of the Terms and Conditions.

If any term hereunder involves "representation with a legally binding effect", you agree to use "electronic transmission" as the means of such representation.

When you provide us with information of any third party (such as a traveler, contact person or recipient), you represent and warrant that the third party has authorized you to provide his/her personal information to us, and you shall ensure that the third party has acknowledged the contents hereunder and agreed that we may collect, process and use his/her personal information in accordance with this Policy.

Please read this Policy carefully. If you do not agree to the processing of your personal information in the way this Policy describes, please do not register as a KKday member or submit any personal information to us. If you are not an adult in accordance with the laws of your country, please make sure that your guardians have read this Policy and that you register as a KKday member or submit your personal information to us with the consent of your guardians.

If you have any question, comment or would like to exercise your rights with respect to this Policy, please feel free to contact us at

1. Scope of this Policy

1.1 This Policy applies to all the personal information of KKday members, potential customers (such as customers who request for information on products, participants who attend the marketing activities, etc.) or partners (such as participants who join the affiliate program, bloggers, photographers, YouTubers, content-creators, etc.) and those that are collected by us through the KKday website ( and KKday mobile device application (app) (personal information means data related to any identified or identifiable natural person).

1.2 Please note that if you link to any other domain or app that is not part of the KKday website or app, we may not be able to continue to maintain the security of your personal information. You are advised to read the privacy policy of that domain or app before linking to any other domain or app.

2. Legal Basis for Our Collection, Processing and Use of Personal Information

To the extent necessary and relevant pursuant to applicable data protection laws, KKday collects, processes and uses personal information pursuant to any of the following legal basis:

2.1 A relationship of contract or quasi-contract with the parties and appropriate security measures have been taken.

2.2 With the consent of the parties.

2.3 Explicit provisions in the law.

2.4 Personal information disclosed by the parties themselves or otherwise lawfully disclosed.

2.5 Based on the legitimate interests.

3. How Do We Collect Personal Information/What Personal Information Do We Collect

3.1 Personal information provided by you

We will obtain personal information that you have entered on the KKday website or app, or provide through telephone, letter, email, communication software or other means, including:

3.1.1 Membership

Membership data is your and frequent traveler’s personal information including identification, characteristics, account number and password. You can choose whether to update the membership data or not. If you do not choose to update your basic data and frequently-used traveler data, we will not be able to automatically insert your order and traveler data by the system when you place orders. However, we recommend that you update your password regularly to keep your account safe.

3.1.2 Order

Customer/recipient/traveler/contact data

When you place an order, depending on the type of products you purchase, you may need to provide the personal information of different individuals, including identification and characteristics, etc. (for example, you may need to provide your passport name and passport number in both Chinese and English when purchasing foreign tour products, or the recipient's name and address when you purchase pre-mailed physical tickets). You may also choose whether to update the data to the membership data.

Payment and financial data

Credit card information (card number, expiry date and security code) and other payment method information.

Refund proof data

Depending on the reason for your cancellation/refund, medical and health records may be required.

3.1.3 Business partners (such as data of participants who join the affiliate program, bloggers, photographers, YouTubers, content-creators, etc.)

If you are interested in becoming our business partner, we need to obtain your personal information, including:

Basic data and contact information such as identification, characteristics and working situation

Proof data for qualification review

Financial account data for payment

3.1.4 Tour-planning

When you request us to help with your tour planning, we need to obtain basic data and contact information such as identification.

3.1.5 Participants in activities

When you participate in various activities held by us (such as filling in questionnaires, competitions, psychological tests, lucky draw and other survey or marketing activities), we need to obtain your personal information, such as identification and characteristics, depending on the contents of the activities.

3.1.6 Customer service

When you make inquiries, feedback or complaints to us through various contact methods, we need to obtain your basic data and contact data such as identification and characteristics. When we communicate over the phone, we may record the whole conversation.

3.2 Obtained from a third-party service provider

3.2.1 When you register as a member of a third-party service provider (e.g., Facebook, LINE, Google), we will obtain your data(such as name, photo, email address and any information you choose to provide) and UID according to your settings at the third-party service provider.

3.2.2 We will also obtain relevant data from third-party service providers about your interactions with KKday on their websites or apps(such as your likes or comments on KKday's Facebook page).

3.3 Automatic collection via online behaviors

When you use the KKday website or app, we will use cookies or similar technology to obtain your personal information and record your online behaviors, such as:

3.3.1 IP address.

3.3.2 Your stay, browsing or clicking on the KKday website or app page.

3.3.3 Traffic data.

3.3.4 The webpage you visited before linking to the KKday website.

See the Cookie Policy for more information.

3.4 Provided by business partners

If you participate in marketing activities jointly organized by us and our third-party business partners, we may obtain your personal information (such as prize winners' data) from the business partners to the extent necessary.

3.5 Obtained through affiliates

We may also obtain your personal information from our affiliates , in your location, and add the data to our database to the extent necessary.

4.Why Do We Collect Personal Information/How Do We Use Personal Information

4.1 Membership management

When you register as a member of KKday, we will create a membership profile for you so that we can manage all membership data. You can do the following in the “Account Settings”:

4.1.1 Update basic data and frequently-used traveler data to help you automatically insert the required information when placing orders.

4.1.2 Update the password to maintain the security of your account.

4.2 Order management (fulfillment/termination)

4.2.1 After you place an order, we will collect the personal information of the customer/recipient/traveler/contact person depending on the products you purchase in order for us to process and fulfill your order, such as:

booking your tour.

sending the products you purchase (such as ticket, SIM card, WIFI device, etc.).

processing your payment.

providing you with information about the products you ordered (such as confirmation letter or advance notice) or contact you or the contact person for products you ordered.

4.2.2 If you want to cancel the order or apply for refund, we may also need additional personal information for processing the refund and qualification review.

4.3 Business partner management

To establish/fulfill our contractual relationships with our business partners (such as participants who join the affiliate program, bloggers, photographers, YouTubers, content-creators):

4.3.1 We will review the proof data provided by you, and after the contractual relationship is established, we will contact you for the required business contacts and payments. We will also recommend information about suitable products to you.

4.3.2 We may also use your personal information to order products for you (such as tours, tickets, etc.) and/or provide your personal information to the supplier or merchants depending on the contents of the products.

4.4 Tour-planning and management

When you request us to help with your tour planning, we will use the data you provide to us to design suitable package for you and contact you. We will also recommend our products to you from time to time.

4.5 Activity management

4.5.1 When you participate in any of our activities (such as questionnaires, competitions, psychological tests, lucky draws, etc.), we may contact you to communicate the contents of the activities, or disclose the data to the extent necessary (such as the accounts of prize winners).

4.5.2 When you win the prize, if necessary, we will send the prize to you via your email address or physical address.

4.5.3 If your prize amount reaches the legal threshold, we also need to obtain the necessary personal information from you to declare in accordance with the law.

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